Are you ready for the
COOKIE-APOCALYPSE?

Did You Know?

By 2024* most browsers and devices will block third-party data collection as consumers and regulators demand better protection and privacy for consumers.

Source: Google (2022)

Without the right data it'll be harder
for brands to market and advertise

FPDS_Reach


Harder to reach

people who’ve expressed interest in your business.

FPDS_Target


Harder to target

and deliver relevant ads
and content.
FPDS_Convert


Harder to convert

and optimize digital channels
that drive conversion.
FPDS_Measure


Harder to measure

with accuracy and derive insights on poor quality data.

Eventually
leading to

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Poor Customer Experience
Poor Customer Experience
Decreasing ROI
Decreasing ROAS
Despite these adverse affects, many business stakeholders fail to understand the implications.

 





  41%

of respondents weren’t sure if stakeholders
understood the ramifications of the cookie-apocalypse

Source: IAB’s 2021 Marketplace Outlook Survey

Consider these implications to check if you or your team understand the impact of doing business in a cookie-less world

Walled gardens of digital marketing


You can't fully depend on the walled gardens, like Facebook, LinkedIn, Google etc.

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Does your brand have the right tools and measurement frameworks to track performance and attribution across multiple channels or walled gardens?

Audience segmentation


Understanding your audience needs, their journey, is going to be harder and less accurate than ever.

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Can your current tools and processes effectively drive audience segmentation and enable re-targeting?

First-party data strategy


A first-party data-driven strategy is the only effective long-term solution and brands will need to kick-off or turbo-charge.

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Do you have a marketing strategy focused on collecting and first-party data? Do you have a tool to store and organize the first-party data collect?

Not knowing or having the right answers to these questions leaves your business in a mere survival mode, while competitors thrive in a post-cookie world.
First-party data solutions

The Solution

At TheEngage we believe the heart of the solution lies in crafting a custom-made CX strategy, one that is enabled by a first-party data-driven approach.

The-Engage-Icons-green-2
Customer Experience

Cookie-apocalypse or not, your customers still want the best experience.

First-party data collection

In a post-cookie world, brands must prioritize the capability to collect, analyze, segment and activate the data in their ecosystem.

88%

Of marketers say collecting first-party data is the top priority for the year.

A well-crafted first-party data strategy, will enable businesses to work with data across your marketing funnel and business.
From awareness to conversion and retention, we’ll craft a solution that helps you answer the most crucial questions and problems with insightful data,
from a single-source of truth.
Current state of digital makreting ecosystem
CDP strategy
Previous
Next
There are many existing technologies, tools, and platforms that are available for brands to build and drive a first-party data-driven approach.
Digital walled gardens

Walled gardens

Cloud solutions

Cloud platforms for data collection and management

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Marketing automation and
CRM tools
CRM email marketing
Email and lead generation
tools
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Tag management and Customer Data Platforms

There are also upcoming solutions such as data clean rooms from technology giants such as Facebook and even Google’s FLoCs that will power contextual advertisingwithin their walled gardens.
But thriving in a post-cookie marketplace requires a strategy that isn’t just about the technology

Our strategy will focus on empowering people to engage

with the right tools and establish processes that

drive cross-channel ROI for your brand

Empower People

EMPOWER PEOPLE

From key stakeholders to the team that drives operational success, we’ll empower your organizationwith the right qualities and skills.
Establish Processes

EMPOWER PROCESSES

Designing processes that maximizes the efficiency of people’s time, skills and technology stacks’ capabilities.
Empower Tools

ENGAGE TOOLS

Selecting the right technology tools, platforms, and measurement frameworks that provide a
single source of truth.

It’s time to take action.

Make the end of cookies, a start for your brand’s elevation into driving a first-party data-driven strategy.

According to a study by Boston Consulting Group (BCG, 2021), businesses that are capable of using their first-party data have the upper-hand.

First-party data solutions

#EngageTheEngage

Get In Touch Today

contact@theengage.com